Launched October 2021
HPV+ME was developed by the LGBTIQ+ community, in collaboration and consultation with LGBTIQ+ people, to create a relevant and engaging campaign for LGBTIQ+ people.
Wendybird received funding from Women's Health Queensland to develop a cervical screening campaign specifically for lesbian and bisexual women and transgender men, who are often invisible in or excluded from traditional cervical screen awareness campaigns, resulting in less participation in prevention screening and higher rates of cervical cancer.
Due to the recognition that HPV can and does impact all people regardless of their gender or sexuality in a multitude of ways, the scope grew and evolved to become a HPV awareness campaign for all LGBTIQ+ people.
Wendybird facilitated a consultation process with people from across the LGBTIQ+ communities to identify the priorities of the campaign, develop key messages, decide what information should be included, and how this campaign should be styled and designed to engage LGBTIQ+ people.
To ensure that correct and accurate health information was included content was developed in consultation with Cervical Cancer Australia and trusted LGBTIQ health professionals.
This is the first targeted LGBTIQ+ HPV health promotion campaign developed in Queensland.
Project Manager : Asha Keegan
HPV+ME was developed by the LGBTIQ+ community, in collaboration and consultation with LGBTIQ+ people, to create a relevant and engaging campaign for LGBTIQ+ people.
Wendybird received funding from Women's Health Queensland to develop a cervical screening campaign specifically for lesbian and bisexual women and transgender men, who are often invisible in or excluded from traditional cervical screen awareness campaigns, resulting in less participation in prevention screening and higher rates of cervical cancer.
Due to the recognition that HPV can and does impact all people regardless of their gender or sexuality in a multitude of ways, the scope grew and evolved to become a HPV awareness campaign for all LGBTIQ+ people.
Wendybird facilitated a consultation process with people from across the LGBTIQ+ communities to identify the priorities of the campaign, develop key messages, decide what information should be included, and how this campaign should be styled and designed to engage LGBTIQ+ people.
To ensure that correct and accurate health information was included content was developed in consultation with Cervical Cancer Australia and trusted LGBTIQ health professionals.
This is the first targeted LGBTIQ+ HPV health promotion campaign developed in Queensland.
Project Manager : Asha Keegan
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This project is proudly funded by Women's Heath Queensland
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